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This Nike Vending Machine Accepts Only Fuelband Points

Machine Moved Around the Streets of NYC to Reward Fuelband Users

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Nike and agency Huge placed a vending machine on the streets of New York City this week to reward users of its Fuelband workout system. The exercise-related Nike goods in the so-called FuelBox -- including t-shirts, caps and socks -- are free, but only in exchange for Fuelband points. No cash or cards are accepted. In another twist, Nike is moving the machine (dubbed the Nike+ FuelBox) each day to different venues around the city -- and dropping hints on Twitter as to its new location.

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About

Credits
Date
Jul 24, 2014
Agency:
Huge
Client:
Nike
Tags
Category
Industry
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