Through this week, we continue our countdown of the best work of the year in TV/Film, Print/Outdoor/Design and Interactive (IX)/Integrated/Social. See all the Best of 2014 so far here.
At #6 in Print/Outdoor/Design, we thought vending machines were starting to get stale, but Nike and Huge delivered a real winner in the Nike+ Fuelbox, which allowed NYC users of the Nike Fuelband system to redeem their workout points for real Nike gear.
Nike and agency Huge placed a vending machine on the streets of New York City this week to reward users of its Fuelband workout system. The exercise-related Nike goods in the so-called FuelBox -- including t-shirts, caps and socks -- are free, but only in exchange for Fuelband points. No cash or cards are accepted. In another twist, Nike is moving the machine (dubbed the Nike+ FuelBox) each day to different venues around the city -- and dropping hints on Twitter as to its new location.