Nike Shoes Make This Chinese Basketball Fan's Dreams Come True

Stacy Wall throws down some serious basketball cool.

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Editor's Pick

Style and precision go big in this super cool commercial for Nike Basketball out of Wieden & Kennedy Shanghai. Directed by Stacy Wall at Imperial Woodpecker, the spot kind of like "Write the Future" meets basketball. It features a series of fast-paced shots of a young Chinese boy and his b-ball dreams, which play out after he finds the right pair of (Nike) shoes -- and then eventually comes face-to-face with the Black Mamba, Kobe Bryant, himself. The commercial will air in China.

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About

Credits
Date
Mar 14, 2013
Agency:
Wieden + Kennedy Shanghai
Client:
Nike
ECD:
Michael Simons
ECD:
Achilles Li
CD:
Terence Leong
CW:
Caleb Jensen
CW:
Cook Xu
CW:
Sam Liu
Art Director:
Kevin Lunsong
Art Direction:
Melvin Tan
Head of Content:
Kerli Teo
Agency Producer:
Angie Wong
Prod. Co.:
Imperial Woodpecker
Director:
Stacy Wall
DP:
Peter Donahue
Managing Partner:
Doug Halbert
Producer:
Mary Livingston
Editorial:
Whitehouse Post
Post. Prod.:
Carbon VFX
Telecine:
The Mill
Audio Post:
Lime Studios
Category
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