Creativity

Nike Shoes Make This Chinese Basketball Fan's Dreams Come True

Stacy Wall throws down some serious basketball cool.

Published on Mar 14, 2013

Editor's Pick

Style and precision go big in this super cool commercial for Nike Basketball out of Wieden & Kennedy Shanghai. Directed by Stacy Wall at Imperial Woodpecker, the spot kind of like "Write the Future" meets basketball. It features a series of fast-paced shots of a young Chinese boy and his b-ball dreams, which play out after he finds the right pair of (Nike) shoes -- and then eventually comes face-to-face with the Black Mamba, Kobe Bryant, himself. The commercial will air in China.

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Credits

Date
Mar 14, 2013
Agency:
Wieden + Kennedy Shanghai
Client:
Nike
ECD/Production:
Michael Simons
ECD/Production:
Achilles Li
Creative Director:
Terence Leong
Copywriter:
Caleb Jensen
Copywriter:
Cook Xu
Copywriter:
Sam Liu
Art Director:
Kevin Lunsong
Art Direction:
Melvin Tan
Head of Content:
Kerli Teo
Agency Producer:
Angie Wong
Production Company:
Imperial Woodpecker
Director:
Stacy Wall
Director of Photography:
Peter Donahue
Managing Partner:
Doug Halbert
Producer:
Mary Livingston
Editorial:
Whitehouse Post
Post Production:
Carbon VFX
Telecine:
The Mill
Audio Post:
Lime Studios

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