Nike Golf: No Cup is Safe
Rory v. Tiger.
Nike Golf's new spokesperson, Rory McIlroy, and elder Tiger Woods play a few rounds of golf in the latest spot for the brand from Wieden & Kennedy Portland, produced by Hungry Man and directed by Wayne McClammy. The brand Monday officially anounced its sponsorship of McIlroy -- he will begin wearing the company's equipment and apparel this week in the UAE. While the terms of the deal are secret, the New York Times reports that it might be worth $100 million over five years, to $250 million over 10 years. Is it us or is Woods looking a little green in this spot?
E-mail to a Friend
Subscribe to these comments. Member Ratings and Comments
Full Credits
- Agency:
- Wieden + Kennedy Portland
- CD:
- Don Shelford
- Client:
- Nike Golf
- CD:
- Tyler Whisnand
- CW:
- Shaine Edwards
- AD:
- Derrick Ho
- Producer:
- Felicia Glover
- ECD:
- Susan Hoffman
- ECD:
- Mark Fitzloff
- Agency Executive Producer:
- Ben Grylewicz
- Prod. Co.:
- Hungry Man
- Director:
- Wayne McClammy
- EP:
- Dan Duffy
- Editor:
- Matthew Hilber
- Assistant Editor:
- Eric Hill
- Music and Sound:
- Search Party
- Song:
- Jungle Jump
- Producer:
- Sara Matarazzo
Date
Jan 15, 2013
Category
Error message here.
