Creativity

Nike Golf: No Cup is Safe

Rory v. Tiger.

Published on Jan 15, 2013

Editor's Pick

Nike Golf's new spokesperson, Rory McIlroy, and elder Tiger Woods play a few rounds of golf in the latest spot for the brand from Wieden & Kennedy Portland, produced by Hungry Man and directed by Wayne McClammy. The brand Monday officially anounced its sponsorship of McIlroy -- he will begin wearing the company's equipment and apparel this week in the UAE. While the terms of the deal are secret, the New York Times reports that it might be worth $100 million over five years, to $250 million over 10 years. Is it us or is Woods looking a little green in this spot?

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About

Credits

Date
Jan 15, 2013
Agency:
Wieden + Kennedy Portland
CD:
Don Shelford
Client:
Nike Golf
CD:
Tyler Whisnand
CW:
Shaine Edwards
AD:
Derrick Ho
Producer:
Felicia Glover
ECD:
Susan Hoffman
ECD:
Mark Fitzloff
Agency Executive Producer:
Ben Grylewicz
Prod. Co.:
Hungry Man
Director:
Wayne McClammy
EP:
Dan Duffy
Editor:
Matthew Hilber
Assistant Editor:
Eric Hill
Music and Sound:
Search Party
Song:
Jungle Jump
Producer:
Sara Matarazzo

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