Creativity

A Half-Time Speech to Remember, Courtesy of Nike

Turkish National Soccer Team Captain Arda Turan Delivers Rousing Rally Cry

By Ann-Christine Diaz. Published on Mar 30, 2016

Editor's Pick

Ahead of the UEFA European Championship this summer, Arda Turan, team captain of the Turkish national soccer team, gives his fellow footballers a half-time speech to remember in a new campaign from Nike and Wieden & Kennedy Amsterdam.

His inspiring words remind them that their gritty experiences as kids playing hard and tough on the streets of Turkey will help them survive anywhere -- and succeed on the field. Mr. Turan is believably fervent in his delivery --perhaps because he actually wrote the speech along with the agency.

Viewers can immerse themselves in his speech even further, with a 360-degree, binaural experience that puts them in the room alongside the other players.

"Often 360-degree technology is used as a gimmick, but in this case, we really felt that it added to the experience," said W&K Amsterdam Creative Directors David Smith and Craig Williams in a statement. "The circular nature of a team huddle with all the players gathered around the captain lends itself to using 360-degree cameras, as did the binaural sound, which amplified the viewer's sense of being right in the middle of an amazing team moment."

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Credits

Date
Mar 30, 2016
Agency:
Wieden + Kennedy Amsterdam
Client:
Nike

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