Nike: Hockey is Ours
If you lock down Canada, they'll go to Russia.
It's been over a 100 days since the 2012 NHL lockout began, and fans are getting restless. But as Nike told us when the same thing happened with the NBA, sport doesn't stop -- and this stirring Canadian spot features the many puck-loving Canadians who won't let something as simple as lockout keep them away from their favorite sport. Because hockey isn't about the NHL -- it's about the people who play it.
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Full Credits
- Agency:
- Wieden + Kennedy New York
- Client:
- Nike
- Director:
- Tim Godsall
- Prod. Co.:
- Biscuit Filmworks
- Edit:
- Geoff Hounsell
- Edit:
- Arcade Edit
- Sound:
- Tom Jucarone
- Sound:
- Sound Lounge
Date
Dec 26, 2012
Category
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