Creativity

Nike: Hoody On

To help mend the hoody's image problem in Europe, Nike Sportswear teamed up with international athletes, including footballers Rio Ferdinand and Marco Materazzi, and French rugby star Vincent Clerc tyo help put some positivity back on this sartorial

Published on Dec 19, 2008

Editor's Pick

To help mend the hoody's image problem in Europe, Nike Sportswear teamed up with international athletes, including footballers Rio Ferdinand and Marco Materazzi, and French rugby star Vincent Clerc tyo help put some positivity back on this sartorial classic.

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About

Credits

Date
Dec 19, 2008
Client:
Agency:
BBDO Argentina/Sartoria Comunicazione
Executive Creative Director:
Rodrigo Grau
Executive Creative Director:
Ramiro Rodriguez Cohen
Art Director:
Bruno Acanfora
Copywriter:
Ariel Abramovici
Photographer:
Lucila Blumencweig
Photographer:
Maureen Hufnagel
Head Of Production:
Luli Dragan
Producer:
Lucila Kramer

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