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Nike and AKQA Create 'House of Mamba' LED Court in Honor of Kobe Bryant

The Court Is a Training Tool for Young Players Taking Part in Nike's RISE Campaign

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Nike teamed up with AKQA to create a full-sized LED basketball court in Shanghai dubbed 'House of Mamba' in homage to basketball pro and Nike spokesman Kobe Bryant-- whom fans and sportcasters often call the 'Black Mamba.' The souped up court uses an LED visualization function that responds to motion tracking to create impressive graphics and video.

In addition to looking beautiful, the court can create drills and help players retrace their steps, making it a perfect training tool for young players taking part in Nike's RISE campaign-- a social documentary on aspiring Chinese basketball players that aired as individual episodes in China, with the final broadcast this week.

Bryant recently traveled to China for his ninth summer basketball tour with the company. His trip included a basketball clinic for the 30 young players taking part in the campaign. In RISE's previous phase, baller LeBron James selected and worked with the young men and women, with origins spanning 27 different Chinese cities, during his own trip to Beijing, Guangzhou, Hong Kong, Taipei and Kaohsiung.

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About

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Date
Aug 21, 2014
Client:
Nike
Category
Industry
Genre
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