Nike Hungary: Cheer Me On

Runners get a personalized digital cheer.

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Nike Hungary worked with agency Next Wave Europe to integrate social media into Budapest half marathon We Run Budapest, with users getting online encouragement from friends to spur them on during the race. A Facebook app, Cheer Me On, let users' friends post personalized motivational messages. These were displayed for individual runners on LED screens, as they passed a sensor during the race and their individual RFID chip was scanned.

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Oct 15, 2012
Next Wave Europe
Nike Hungary
Creative Director:
Bruno Bitter
Art Director:
Rita Vizkelety
Timea Balogh
Flora Eder
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