Nike Hungary: Cheer Me On

Runners get a personalized digital cheer.

Published on

Editor's Pick

Nike Hungary worked with agency Next Wave Europe to integrate social media into Budapest half marathon We Run Budapest, with users getting online encouragement from friends to spur them on during the race. A Facebook app, Cheer Me On, let users' friends post personalized motivational messages. These were displayed for individual runners on LED screens, as they passed a sensor during the race and their individual RFID chip was scanned.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 15, 2012
Agency:
Next Wave Europe
Client:
Nike Hungary
Creative Director:
Bruno Bitter
Art Director:
Rita Vizkelety
Account:
Timea Balogh
Account:
Flora Eder
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age