Nike Creates Virtual Stadium To Let You Feel like a Pro Soccer Player

BBH Asia Pacific Launches Hypervenom Boot in Bangkok

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To promote the Hypervenom football shoe, Nike teamed up with BBH Asia Pacific to create a large-scale installation in Bangkok that let footie lovers actually perform just like a pro athlete. "House of Deadly" was a virtual stadium that used motion detection technology to create a football field. There were no other players -- just motion detecting spotlights that circled around the player, as he or she controlled the ball, avoided obstacles and hit targets.

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About

Credits
Date
Oct 02, 2013
Agency:
BBH Asia Pacific
Client:
Nike
Category
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