Creativity

Nike Creates Virtual Stadium To Let You Feel like a Pro Soccer Player

BBH Asia Pacific Launches Hypervenom Boot in Bangkok

Published on Oct 02, 2013

Editor's Pick

To promote the Hypervenom football shoe, Nike teamed up with BBH Asia Pacific to create a large-scale installation in Bangkok that let footie lovers actually perform just like a pro athlete. "House of Deadly" was a virtual stadium that used motion detection technology to create a football field. There were no other players -- just motion detecting spotlights that circled around the player, as he or she controlled the ball, avoided obstacles and hit targets.

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About

Credits

Date
Oct 02, 2013
Agency:
BBH Asia Pacific
Client:
Nike

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