Nike introduces its vibrant new Hypervenom soccer boots designed specifically for Barcelona player Neymar Jr. in this fast-paced film which uses a "flo-motion" technique to combine both time-lapse and changing points of view.
The film, directed by Norton at Archer's Mark, takes viewers on a whistle-stop tour of Barcelona. It shows both the "Ousadia Alegria" boot and an giant mural being created in collaboration with Brazilian artist and designer Bruno Carneiro Mosciaro, known as Bruno Big.
He created the canvas out of a thousand shoeboxes, delivering the first one personally to the player. The remaining 999 shoeboxes featuring the art (with the boots inside) will be available on January 31 exclusively via the Nike Football App, while the main "Ousadia Alegria" collection will available on Nike.com from Feb. 2.
"Ousadia Alegria" translates as "daring" and "joy," respectively, an expression Neymar Jr. has tattooed on his calves, according to Nike in a blog post.