Nike Puts You in Neymar's Shoes on the Soccer Pitch With VR Experience

Users Can Play at Home or in Stores via Samsung Gear VR

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Nike is the latest brand to launch a virtual reality experience, with a 90-second film promoting the launch of its Hypervenom Phantom II shoe. The experience, created by Wieden & Kennedy Portland and directed via Smuggler's Adam Berg, lets people step into the shoes of Brazillian soccer superstar Neymar Jr. using Google Cardboard.

It gives users a 90-second in-game experience from Neymar's perspective -- and they even get to score a goal. The film is also available on YouTube 360, and for true VR, the experience is available in some Nike retail stores via the Samsung Gear VR headset.

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About

Credits
Date
Jul 10, 2015
Agency:
Wieden + Kennedy Portland
Client:
Nike
Global Creative Director:
Alberto Ponte
Global Creative Director:
Ryan O'Rourke
Interactive Director:
Dan Viens
Copywriter:
Mario Garza
Art Director:
Emma Barnett
Senior Agency Producer:
Endy Hedman
Senior Agency Producer:
Jennie Lindstrom
Agency Executive Producer:
Matt Hunnicutt
Director of Broadcast Production:
Ben Grylewicz
Director of Interactive Production:
Patrick Marzullo
Jr. Interactive Producer:
Evelyn Loomis
Senior Interactive Producer:
Ben Oh
Creative Technologist:
Michael Latzoni
Experience Designer:
Tera Hatfield
Account Team:
Alyssa Ramsey
Account Team:
Jorge Papa
Account Team:
Luiza Prata Carvalho
Account Team:
Patrick Gulliford
Business Affairs:
Amber Lavender
Project Manager:
Jordan Schroeder
Executive Creative Director:
Joe Staples
Executive Creative Director:
Mark Fitzloff
Production Company:
VRSE Works
Director:
Adam Berg
Co-Founder:
Brian Carmody
Executive Producer:
Shannon Jones
Line Producer:
Ben Croker
Director of Photography:
Mattias Montero
Editorial Company:
Cosmo Street Editorial
Editorial Company:
Rock Paper Scissors
Editor:
Paul Hardcastle
Editor:
Angus Wall
Assistant Editor:
Ramon DeSouza
Assistant Editor:
Arielle Zakowski
Editorial Producer:
Marie Mangahas
Editorial Producer:
Jared Thomas
Executive Producer:
Yvette Cobarrubias
Executive Producer:
Angela Dorian
Telecine Company:
MPC
Colorist:
Mark Gethin
VFX Company:
Digital Domain
President:
Rich Flier
Executive Producer:
Chris Fieldhouse
VFX Supervisor:
Janelle L. Croshaw
DFX Supervisor:
Lou Pecora
Compositing Supervisor:
Aruna Inversin
CG Supervisor:
Ronald D. Herbst
VFX Producer:
Ian Markiewicz
VFX Coordinator:
Melissa Nemcek
VFX Coordinator:
Marco Ragozzino
CG Lead:
William L. Carlton
CG Lead:
David Liu
3D Tracking Lead:
Ross Mackenzie
Paint/Rotoscope Lead:
Howard Cabalfin
Paint/Rotoscope Lead:
Nathalie Gonthier
Digital Artist:
Jon Aghassian
Digital Artist:
Alfonso Alpuerto
Digital Artist:
Nicole Arnell
Digital Artist:
Elizabeth Bernard
Digital Artist:
Marcus Carter
Digital Artist:
Benjamin Cinelli
Digital Artist:
Viki Chan
Digital Artist:
Brian Creasey
Digital Artist:
David Corral
Digital Artist:
Edgar Diaz
Digital Artist:
Janet Freedland
Digital Artist:
Ellen Hoffman
Digital Artist:
Melissa Huerta
Digital Artist:
John Kasprzak
Digital Artist:
Thomas Kernan
Digital Artist:
Shahar Levavi
Digital Artist:
Brad Lincoln
Digital Artist:
Mark Loso
Digital Artist:
Adrian Riveria Lozano
Digital Artist:
Leslie Major
Digital Artist:
Jim Moorhead
Digital Artist:
David Niednagel
Digital Artist:
Tobias Ott
Digital Artist:
Dawrath Phoue
Digital Artist:
Geoffroi Ridel
Digital Artist:
Victor Hugo Rodriguez
Digital Artist:
Derrick D. Sesson II
Digital Artist:
Som N. Shankar
Digital Artist:
Ruel Smith
Digital Artist:
Tom St. Amand
Digital Artist:
Daniel Stern
Digital Artist:
Scott Tessier
Digital Artist:
Gideon W. Vandergriff
Digital Artist:
Dawn Gates Wells
Digital Artist:
Katie Williams
Digital Artist:
David B. Wilson
Composting:
Eric Beaver
Composting:
Rafael Colon
Composting:
Nitant Ashok Karnik
Composting:
Franz Kol
Composting:
Lenz Kol
Composting:
Vinh Nguyen
Composting:
John Sasaki
Composting:
Jason O.T. Selfe
Composting:
Dave Takayama
Composting:
Hirofumi Takeda
Composting:
Tom Truscott
Technical Assistant:
Melissa Cell
Technical Assistant:
Don Ho Han
Technical Assistant:
Ricardo Mendoza
VFX Editor:
Andrew R. Cohen
Editor:
Lin A Wilde
Production Assistant:
Nicole Gutzmann
Executive Producer:
Brian Carmody
Executive Producer:
Patrick Milling Smith
Executive Producer:
Chris Milk
Executive Producer:
Samantha Storr
Executive Producer:
Tamsin Glasson
Producer:
Susie Boyajan
Producer:
Ben Croker
Editor:
Elise Butt
VFX Supervisor:
Adam Nikolaidis
VFX Supervisor:
Janelle Crowshaw
Integration Artist:
Viki Chan Jo
Domain Executive Producer:
Chris Fieldhouse
Immersive Media Technician:
Ryan Whitehead
Immersive Media Technician:
Arthur Gadja
Motion Graphics/Titles Company:
W+K Motion
Senior 3D Designer:
Mark Lundgren
Senior Motion Designer:
Jeff Ackley
Motion Designer:
Albert Yih
Motion Designer:
Sharon Correa
Junior Motion Designer:
Carlos Enciso
Motion Productionist:
Brit Phelan
Motion Producer:
Sarah Gamazo
Head of Motion:
Michael Gersten
Studio Senior Designer:
Michael Rosenau
Studio Designer:
Randall Garcia
Studio Manager:
Matt Blum
Sound Company:
Trinitite Inc
Sound Designer:
Brian Emrich
Mix Company:
Lime Studios
Mixer:
Rohan Young
Assistant Mixer:
Jeff Malen
Music Company:
Walker
EP:
Sara Matarazzo
Music Producer:
Abbey Hickman

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