Creativity

Nike: I Feel Pretty

Those who feel less pretty than Maria Sharapova can nevertheless benefit from her fashion sense and personal insights, thanks to the tennis star's new page on R/GA's Nike Women website. Using interactive video technology, viewers can

Published on Aug 29, 2006

Editor's Pick

Those who feel less pretty than Maria Sharapova can nevertheless benefit from her fashion sense and personal insights, thanks to the tennis star's new page on R/GA's Nike Women website. Using interactive video technology, viewers can watch an online version of Sharapova's "I Feel Pretty" spot and click on select words that pop up in the middle of the action. Each click pauses the spot and serves up product information on the Nike apparel in the shot, or a short video interview of Sharapova sharing insights on tennis and her personal life. Want to feel pretty yourself? Take the "Pretty Quiz," which customizes a "Pretty Kit" of must-have Nike items tailored to your answers.

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About

Credits

Date
Aug 29, 2006
Art Director:
Kris Kiger
Copywriter:
Daniel Chu
Copywriter:
Michael Spiegel
Interaction Designer:
Richard Ting
Interaction Designer:
Fura Johannesdottir
Flash Animation:
Thamrongphut Korad
Flash Animation:
Ed Kim
Flash Animation:
Kenji Shimomura
Flash Animation:
Mark Drilon
Technology:
Sean Lyons
Technology:
Hector Larios
Technology:
Michael McLoughlin
Production:
Jennifer Allen
Production:
James Kuo
Production:
Ronelle St. Luc
QA:
August Yang
Video Editing:
Can Misirlioglu
Video Editing:
Laura Pence
Video Editing:
Tim Speece
Agency:
R/GA
Client:

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