Creativity

Nike: I Would Run To You

Running across the country.

Published on Apr 05, 2012

Editor's Pick

Nike and W+K Portland put a romantic twist on running, with this 2:30 video about two lovers running across to country to see each other, directed by Rattling Stick's Ringan Ledwidge.

Promoting the Nike Free Run+ 3, the cute pair -- he lives in New York, she lives in California -- decide to run to see each other, while singing, often comical lyrics. Along the way, Rosie Huntington-Whiteley and skateboarder Theotis Beasley make cameos.

The film tells you that if you are a strong enough runner, you can sing while you run. While the lady puts up a strong showing, the guy is less admirable...

Copywriter Reuben Hower wrote the adorable, original song, and if you Shazam it, you can download it for free. Plus, the actors are actually singing it.

The idea of lovers reuiniting after running long distances isn't a new one--it was also the conceit of this award-winning Love Distance online/TV campaign for Sagami Condoms from Japan, but Nike adds its own inventive twist. Next week a social media component will challenge you to test out your pipes by singing to a Nike "Karaoke Mix."

Sample lyrics:
M: I think I'm gonna need a medic.
W: You filled the hall with flower petals.
M: Why does my mouth taste like metal?
W: Baby I might die without you.
M: Baby, I might die.

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About

Credits

Date
Apr 05, 2012
Agency:
W+K Portland
Client:
Nike
Global Creative Director:
Alberto Ponte
Global Creative Director:
Ryan O'Rourke
CW:
Reuben Hower
Director:
Ringan Ledwidge
Art Director:
Stuart Brown
Senior Producer:
Jennie Lindstrom
ECD:
Mark Fitzloff
ECD:
Susan Hoffman
Director of Broadcast Production:
Ben Grylewicz
Production Company:
Rattling Stick
Director:
Ringan Ledwidge
Exec. Producer/Line Producer:
Jennifer Barrons
Director of Photography:
Jess Hall
Editorial Company:
Work
Editor:
Rich Orrick
Asst. Editor:
Healy Snow
EP/Post Producer:
Erica Thompson
Color/Telecine:
The Mill
Colorist:
Adam Scott
Producer:
LaRue Anderson
VFX Company:
The Mill
EP:
Sue Troyan
VFX Producer:
Arielle Davis
Lead Flame:
Phil Crowe
Assists:
Becky Porter
Assists:
Jake Maymudes
Assists:
Paul O'Shea
Assists:
Dan Lang
Assists:
Edward Anderson
Assists:
Joy Tiernan
Music Company:
Beta Petrol
Composer:
Marc Bianchi
Composer:
Bryan Ray Turcotte
CD:
Bryan Ray Turcotte
EP:
Dayna Turcotte
Sound Design Company:
Mit Out Sound/M.O.S.
Sound Designer:
Ren Klyce
Sound Design Producer:
Misa Kageyama
Foley Editor:
Malcolm Fife
FX Editor:
Tim Nielsen
Foley Artist:
John Roesch
Foley Artist:
Alyson Moore
Mix Company:
Lime Studios
Mixer:
Rohan Young
Asst. Mixer:
Jeff Malen
Producer:
Jessica Locke

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