Creativity

Nike India: Parallel Journeys

For the love of sport.

Published on Sep 24, 2012

Editor's Pick

JWT Bangalore and Nike India team up for the dizzying "Parallel Journeys," a spot celebrating the sport of cricket across the country. Featuring superstar cricketers like Virat Kohli and Yuvraj Singh, the commercial follows the professional players over the course of their day, juxtaposing it with images of amateur and school-level players across the country. The cricket world 20-20 cup is currently on, and the film premiered during the India v. England match on Sunday.

The work is part of Nike's "Bleed Blue" campaign -- referencing the blue of the Indian cricket team's uniforms -- and follows a similar tack as the Find Your Greatness work we saw earlier in the year, which showed that anyone, regardless of their professional ability, is an athlete, worthy of greatness and respect.

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About

Credits

Date
Sep 24, 2012
Agency:
JWT Bangalore
Client:
Nike India
Prod. Co.:
RDP Films
Director:
Abhinay Deo
Creative Director:
Senthil Kumar

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