Nike India: Parallel Journeys

For the love of sport.

Published on

Editor's Pick

JWT Bangalore and Nike India team up for the dizzying "Parallel Journeys," a spot celebrating the sport of cricket across the country. Featuring superstar cricketers like Virat Kohli and Yuvraj Singh, the commercial follows the professional players over the course of their day, juxtaposing it with images of amateur and school-level players across the country. The cricket world 20-20 cup is currently on, and the film premiered during the India v. England match on Sunday.

The work is part of Nike's "Bleed Blue" campaign -- referencing the blue of the Indian cricket team's uniforms -- and follows a similar tack as the Find Your Greatness work we saw earlier in the year, which showed that anyone, regardless of their professional ability, is an athlete, worthy of greatness and respect.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 24, 2012
JWT Bangalore
Nike India
Prod. Co.:
RDP Films
Abhinay Deo
Creative Director:
Senthil Kumar
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age