Creativity

A Tokyo 'Night Racing' Event Builds Hype Around Nike's Zoom Elite 8

Campaign Includes Ad and One Mile Race Held in Tokyo

By Alexandra Jardine. Published on Jul 22, 2015

Editor's Pick

Nike is encouraging Tokyo-based running enthusiasts to go "night racing" with a film and an event promoting the new Nike Zoom Elite 8 shoe. The ad, by Wieden & Kennedy Tokyo and film director Keisuke Hakomori, builds up the excitement around the idea with an ad that sees two runners preparing to battle it out head to head on an illuminated street track, in a vaguely renegade atmosphere more akin to late-night drag racing.

The ad is running on online media and Nike's social channels and on Sunday August 30, the campaign will culminate in a one-mile night racing event "Tokyo Fastest Mile" at Marunouchi.

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About

Credits

Date
Jul 22, 2015
Agency:
Wieden + Kennedy Tokyo
Client:
Nike (Japan)
Executive Creative Director:
Mike Farr
Executive Creative Director:
Tota Hasegawa
Creative Director:
Adam Koppel
Art Director:
Yohei Adachi
Copywriter:
Hiroki Ishiyama
Designer:
Ayano Takase
Photo Retouch:
Marek Okon
Digital Strategist:
Greg White
Digital Producer:
Reiko Kawaguchi
Strategic Planner:
Maria Correa
Translator:
Toshiko Iida
Agency Producer:
San Takashima
Account Director:
Ryan Johnson
Account Supervisor:
Tatsuya Horikoshi
Account Coordinator:
Chihiro Sasaki
Director:
Keisuke Hakomori
Producer:
Hiroki Nakasone
Production Manager:
Takenori Hasegawa
Director of Photography:
Yusuke Suga
Gaffer:
Kazunari Watanabe
Art Director:
Naoki Yoshimine
Grip:
NKL
Stylist:
Junko Nishio
Hair & Make:
Junko Nishio
Editorial Company:
OMNIBUS Japan
Post Production Company:
OMNIBUS Japan
Editor:
Keisuke Hakomori
Online Artist:
Hajime Murata
Colorist:
Ayako Osumi
Editorial & Post Production Producer:
Tomoya Dobashi
Music Company:
OTOCO
Composer:
Shotaro Tsurumaru
Sound Designer:
Akihito Narita
Mixer:
Masaru Shinagawa
Illustrator:
Tadakazu Tadokoro

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