Announcing The Kobe System. Nobody knows what it is, but a long list of A-list stars, including Aziz Ansari and Kanye West, are endorsing it. A cheeky take on those Nutri System ads, a series of teaser videos have been released from Nike, to promote Kobe Bryant's new signature shoe, the Nike Zoom Kobe VII.
One of the spots sees the Laker talking about what it's like to be rich and famous, following up with why you should use his "advice," all offered in the Kobe System. Other famous people follow up his point with a commercial, with two deep dives spotlight Ansari and Paul Rodriguez.
The videos are just the beginning. More will be revealed during this weekend's NFL divisional playoff games.