This Ridiculously Fun New Korean Nike Ad Will Make You Want to Go Out and Play

In School-Obsessed Nation, the Message Is That Sports Can Be Fun

Published on Sep 12, 2014

Editor's Pick

South Korean youth culture is known for being school-obsessed, with academics prized above all else. With this new ad out of Wieden+Kennedy Tokyo, Nike aims to inspire Korean kids to be more active by showing them that sports can be fun.

The fast-paced film is full of neatly edited clips of kids doing crazy, active things, whether it's grouping classroom desks into an ad hoc ping-pong table for a quick tournament or cartwheeling down a school corridor. It manages to pack in a ton of different outdoor sports too, plus some quirky moments (like two people in snorkels on a running track), while generally conveying a certain joyousness. (The soundtrack, "Boogie" by Black Joe Lewis & The Honeybears, certainly helps.) It's also a different approach for Nike, with its usual focus on power and determination.

The spot was directed by Ralf Schmerberg via Radical Media.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 12, 2014
Wieden + Kennedy Tokyo
Nike (Korea)
Mike Farr
Tota Hasegawa
Creative Director:
Adam Koppel
Ralf Schmerberg
Production Company:
Radical Media

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.