Creativity

This Ridiculously Fun New Korean Nike Ad Will Make You Want to Go Out and Play

In School-Obsessed Nation, the Message Is That Sports Can Be Fun

Published on Sep 12, 2014

Editor's Pick

South Korean youth culture is known for being school-obsessed, with academics prized above all else. With this new ad out of Wieden+Kennedy Tokyo, Nike aims to inspire Korean kids to be more active by showing them that sports can be fun.

The fast-paced film is full of neatly edited clips of kids doing crazy, active things, whether it's grouping classroom desks into an ad hoc ping-pong table for a quick tournament or cartwheeling down a school corridor. It manages to pack in a ton of different outdoor sports too, plus some quirky moments (like two people in snorkels on a running track), while generally conveying a certain joyousness. (The soundtrack, "Boogie" by Black Joe Lewis & The Honeybears, certainly helps.) It's also a different approach for Nike, with its usual focus on power and determination.

The spot was directed by Ralf Schmerberg via Radical Media.

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About

Credits

Date
Sep 12, 2014
Agency:
Wieden + Kennedy Tokyo
Client:
Nike (Korea)
ECD:
Mike Farr
ECD:
Tota Hasegawa
Creative Director:
Adam Koppel
Director:
Ralf Schmerberg
Production Company:
Radical Media

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