Nike Korea Collected Real Teens' Voices for Spot Reinforcing Sport's Importance

Ad Was Released on Day of National College Exams

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In South Korea, Nike has been doing its best to encourage school children to get out and play sport in a society obsessed with academic work. Ads like Fun Wins and Play Loud have reinforced this message and now agency W&K Tokyo is back with another spot that uses recordings of real Korean teens speaking about what sport means to them.

This film, featuring a lone microphone from which the different voices emanate, was released on the day of Korea's national college entry examinations. The voices we hear were the result of a social activation called "Be Heard," running in partnership with mobile messaging app KakaoTalk. Nike encouraged young Koreans to record their voices, and 2000 voice recordings were submitted, with several shared daily in the form of short films on Nike.com. Nike also hosted basketball and football events where young athletes were able to record their voices.

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About

Credits
Date
Nov 12, 2015
Agency:
Wieden + Kennedy Tokyo
Client:
Nike (Korea)
Executive Creative Director:
Mike Farr
Executive Creative Director:
Tota Hasegawa
Creative Director:
Adam Koppel
Art Director:
Daisuke Maki
Copywriter:
Damon Kim
Agency Producer:
Darryl Hagans
Account Team:
Ollie Pym
Account Team:
Casey Yoneyama
Account Team:
Liwon Kim
Account Team:
Ryan Johnson
Business Affairs Manager:
Amber Lavender
Digital Strategist:
Greg White
Strategic Planner:
Maria Correa
Production Company:
Park Pictures
Director:
AG Rojas
Director of Photography:
Alexander Disenhof
Executive Producer:
Jackie Kelman Bisbee
Executive Producer:
Scott Howard
Line Producer:
Timothy Kerrison
Line Producer:
David Hong
Production Designer:
Brian Croke
Editorial Company:
Cutters Tokyo
Offline Editor:
Aki Mizutani
Online Editor:
Yu Yasuda
Post Producer:
Timo Otsuki
Post Producer:
Hayato Chaki
Post Producer:
Shumpei Negami
Colorist:
Ben Conkey
Sound Design & Mixing:
Daniel Lovell
Local Agency:
Mate
Music Company:
Walker
Composer:
Eric Stamile
Executive Producer:
Sara Matarazzo
Music Producer:
Abbey Hickman
Digital Agency:
HS Ad
Voice Over Mix:
ASAP2015
Media Agency:
Innocean

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