Nike: Lance Rules France

A Down Under Nike "Conqueror" campaign includes a poster and print ad that has the gall to mess with the name of a certain country in Europe in order to pay tribute to the "larger-than-life heroics of quintessential Nike personality La

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A Down Under Nike "Conqueror" campaign includes a poster and print ad that has the gall to mess with the name of a certain country in Europe in order to pay tribute to the "larger-than-life heroics of quintessential Nike personality Lance Armstrong," as Publicis Mojo writer Paul Bootlis puts it. "The strategy behind the campaign called for a simple and powerful way to demonstrate how one person can leave an indelible and enduring mark on not only his sport
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About

Credits
Date
Feb 03, 2005
Client:
Creative Director:
Darren Spiller
Cartographer:
Ray Smith
Art Director:
Tim Forte
Copywriter:
Paul Bootlis
Retoucher:
Marcus Thyer
Retoucher:
Robert Van Rooden
Typographer:
Tim Forte
Agency:
Publicis Mojo Melbourne
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