Creativity

Nike Helps You Leave a Message for LeBron

He might want to hear from you.

Published on Jun 21, 2013

Editor's Pick

Whether you're a diehard fan or a bandwagon one, Nike's just made it easier for you to personally congratulate basketball player LeBron James after the Miami Heat's game 7 win over the San Antonio Spurs last night. This 1-minute Wieden + Kennedy spot shows an old-school answering machine where friends and fans have left the now two-time NBA champion a message. Spike Lee, Warren Buffet, Dr. Dre and Duke University's legendary Coach K are just some of the voices heard applauding his back to back victory. The online video was supported with social efforts, including instagram videos from their @Nike and @NikeBasketball accounts. The brand and agency go on to provide a working number. Just dial (305) 767-2226, record your voicemail and listen to a chipper female voice say "thank you. LeBron will see you next season. Goodbye!” 

 

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About

Credits

Date
Jun 21, 2013
Agency:
Wieden + Kennedy Portland
Client:
Nike
Executive Creative Director:
Joe Staples
Executive Creative Director:
Susan Hoffman
Creative Director:
Alberto Ponte
Creative Director:
Ryan O'Rourke
Executive Producer:
Matt Hunnicutt
Copywriter:
Nathaniel Friedman
Art Director:
Jason Campbell
Digital Director:
Dan Viens
Executive Interactive Producer:
Patrick Marzullo
Sr. Interactive Producer:
Ben Oh
Production Company:
Locksmith Content
Director:
Benjamin Blank
Executive Producer:
Emily Fincher
Line Producer:
Howard Kennedy
Director of Photography:
Kevin Fletcher
Editorial Company:
Joint
Editor:
Katie Turinski
Assistant Editor:
Alyssa Coates
Post Producer:
Yamaris Leon
Post Executive Producer:
Patty Brebner
Flame Artist:
David Jahns
Flame Artist:
Kevin Adams
Sound Designer:
Luis Rosario
Mixer:
Luis Rosario
Mixer:
Charlie Keating
Development Partner Company:
Variltalk

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