Creativity

Nike: Lebron - The Complete Story

Global fans of NBA superstar LeBron James can now savor his complete story thanks to AKQA, who created a site geared towards Asia Pacific that promotes his Zoom V shoe launch while stoking anticipation for King James' appearance in t

Published on Jan 08, 2008

Editor's Pick

Global fans of NBA superstar LeBron James can now savor his complete story thanks to AKQA, who created a site geared towards Asia Pacific that promotes his Zoom V shoe launch while stoking anticipation for King James' appearance in this year's Beijing Olympics.

The experience is accessible for all via 4 chapters, which are essentially combinations of photography and video installments that depict everything from LeBron’s upbringing in Akron, Ohio all the way to his quest for Olympic gold in Beijing. Additionally, a bio and a shoe gallery complement the documentary and round out the history of all things Bron.

 

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Credits

Date
Jan 08, 2008
Client:
Agency:
AKQA San Francisco
Executive Creative Director:
Rei Inamoto
Creative Director:
Neil Robinson
Art Director:
Caio Lazzuri
Senior Copywriter:
Steve Tornello
Senior Designer:
Mathew Zarbatany
Lead Developer:
Charles Duncan
Flash Developer:
Antti Kupila
Flash Developer:
Tim Robles
Project Manager:
Rachel Hardwick
Senior Production Artist:
Justin Fedewa

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