Nike Unveils Magista, Declares 'Soccer Will Never Be the Same' in Possible World Cup Ambush

Is This Another Neon Shoe Ambush?

Published on Mar 21, 2014

Editor's Pick

Remember the London Olympics, when not-a-sponsor Nike cleverly circumvented the rules by creating a neon-bright shoe that was worn by many of the athletes on the field, garnering it plenty of attention at a fraction of the cost?

Well, the unveiling of the "Magista" soccer shoe might be this year's neon ambush. The brand has launched a spot for the soccer boot, which was unveiled by Andres Iniesta of FC Barcelona earlier this month. It features shots of players from all over trying out the shoe, then complimenting it. At the end, the spot declares that "Soccer Will Never Be the Same Again."

Of course, Adidas is the official sponsor of the World Cup. (See its marketing campaign for the official ball, Brazuca, here.) But if Magista takes off, Nike might have itself another winning campaign.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Mar 21, 2014

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.