Creativity

Nike Features 1,440 Young Cricketers in Crowdsourced India Spot

Not Gonna Let Space Stop Them

Published on Mar 31, 2014

Editor's Pick

India is a country of a billion-plus people, where space, especially in urban areas, is a precious commodity. But cricket-crazy fanatics who dream of one day playing for the big leagues don't let the lack of space stop them -- every inch and every yard is transformed in alleys and gullys across the country. Nike Cricket brings that fact to life, with a stunning crowdsourced film that features over 200,000 moments from thousands of cricket grounds across India, featuring 1,440 young cricketers that make every yard count.

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About

Credits

Date
Mar 31, 2014
Agency:
JWT India
Client:
Nike

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