Creativity

Nike: Mashup

Given that you'll never dominate Kobe, Lebron or any of the other NBA stars in Nike's new "Second Coming" TV spot on an actual basketball court, the online video mashup created by Wieden + Kennedy/New York and intera

Published on Jan 22, 2007

Editor's Pick

Given that you'll never dominate Kobe, Lebron or any of the other NBA stars in Nike's new "Second Coming" TV spot on an actual basketball court, the online video mashup created by Wieden + Kennedy/New York and interactive agency Sarkissian Mason is pretty much the closest you'll ever get to pushing them around. Unlike most video mashups which only give you partial control over the visual and audio content, the Nike Mashup site breaks the entire spot down into more than 70 individual frames organized by categories like dunks, passes and closeups, which you can arrange however you see fit. After choosing the musical style that best matches your cut, you can send your newly edited masterpiece directly to any cell phone via the site's robust mobile component.

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About

Credits

Date
Jan 22, 2007
Art Director:
Ricardo Viramontes
Art Director:
Dale Castro
Copywriter:
Andy Ferguson
Interaction Designer:
Raina Kumra
Chief Technology Officer:
Ben Ursu
Lead Programmer:
Brian Shaler
Executive Creative Director:
Todd Waterbury
Executive Creative Director:
Kevin Proudfoot
Production Company ECD:
Patrick Sarkissian
Production Company CD:
Matt Mason
Interactive Producer:
Raina Kumra
Interactive Producer:
Marcelino Alvarez
Technical Producer:
Marybeth Atzinger
Technical Producer:
Niki Shelley
Agency:
Wieden & Kennedy New York
Production Company:
Sarkissian Mason
Client:

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