Creativity

Nike: Mercurial Vapor Trail

A trail of carnage.

Published on Jan 17, 2013

Editor's Pick

The soccer pitch in this Nike film by Wieden & Kennedy Tokyo and Portland is unlike any you've seen before. In these gritty, grey shots, it resembles more of a battlefield, featuring a fallen army of rival players, fans and riot police that are helpless in front of an unseen, fast force. But what could it be? Imperial Woodpecker's Mark Zibert directs.

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About

Credits

Date
Jan 17, 2013
Agency:
Wieden + Kennedy Portland
Client:
Nike
Global Creative Director:
Ryan O'Rourke
Agency:
Wieden + Kennedy Tokyo
Global Creative Director:
Alberto Ponte
Copywriter:
Andrew Miller
Art Director:
Naoki Ga
Producer:
Andy Murillo
Exec. Producer:
Ben Grylewicz
ECD:
Mark Fitzloff
ECD:
Susan Hoffman
ECD:
Caleb Jensen
Prod. Co.:
Imperial Woodpecker
Director:
Mark Zibert
Exec. Producer:
Charlie Cocuzza
Line Producer:
Andrew Travelstead
Editorial:
Joint
Editor:
Kyle Valenta
Post Prod:
Shelli Jury
VFX:
The Mission
VFX:
Michael Pardee
Flame Artist:
Miles Esmiller
Flame Artist:
Michael Vaglienty
Flame Artist:
Katrina Salicrup
VFX CD:
Rob Trent
VFX:
Diana Cheng
Sound Design:
Michael Anastasi
Producer:
Kelly Bayett
Mix Company:
Barking Owl
Mix Company:
Brock Babcock

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