Nike: More Air, More World

he term "air quality" takes on a keyboard-full of new meanings in a website created by Big Spaceship for Nike's Airmax brand—a line of sneakers so light and comfortable that you can run longer and farther than ever

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he term "air quality" takes on a keyboard-full of new meanings in a website created by Big Spaceship for Nike's Airmax brand—a line of sneakers so light and comfortable that you can run longer and farther than ever. Playing off the new tagline "More Air, More World," the site gives visitors access to a world of visual effects (one corresponding to each letter on your keyboard) that can be used to add some flair to the virtual surroundings of a basketball player or a runner as they put their cushy Airmax's to the test.
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About

Credits
Date
Jul 27, 2006
Art Director:
James Widegren
Art Director:
Pablo Marques
Lead Developer:
Joshua Hirsch
Producer:
Suzanne Molinaro
Copywriter:
Randy Goldberg
Client:
Agency:
Big Spaceship
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