Nike: Nike Air Show

Kicks levitated

Published on Sep 03, 2010

Editor's Pick

To launch the new Air Max in Argentina, Nike and agency Castro created an installation and site that allows users to levitate and race the sneakers using their breath.

Visitors to the Nike store in Buenos Aires or online visitors to can blow into a computer microphone to make the shoe hover 1.6 inches from a platform and move.

Castro worked with BBDO Argentina, Sake, Estado Lateral Media Lab and Estudio Sarra to create and produce the mechanism and the site.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 03, 2010
Innovation Director:
Nicolas Pimentel
General Producer:
Pedro Saleh
Sonia Caputo
Technical Producer:
Mariano Gawron
Account Director:
Alejandro Gowland
Account Executive:
Nicolas Ibanez
Account Executive:
Celina Pla
Executive Creative Director:
Ramiro Rodriguez Cohen
Executive Creative Director:
Rodrigo Grau
Interactive Creative Director:
Fernando Barbella
Interactive & Physical Development:
Estado Lateral Media Lab
Industrial Design:
Estudio Sarra
Advertiser Supervisor:
Adrian Cueto

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.