Creativity

Nike: Nike Fuel Map Making Of

Get Up and Move, with the NikeFuel Map

Published on Aug 27, 2013

Editor's Pick

How many Nike Fuel points do you get by walking from Paddington station to Marylebone? Nike encourages you to try it out, with the NikeFuel Map, which the company designed to get people off the Tube in London and explore the city, on foot, instead. The map helps people figure out how to get active by walking between stations and tracking NikeFuel. The map was created in collaboration with urban researcher John Bingham-Hall, who walked the routes (and added some scenic diversions) then clocked up the NikeFuel points earned.

Those routes were then turned into a map by the Centre for Advanced Spacial Analysis in the University College London, and turned into the final product by designer David Luepschen.

The map is available in pocket sized versions in Nike stores in London. Check out a making of video here.

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About

Credits

Date
Aug 27, 2013
Client:
Nike

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