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Nike: Nike Gridiron

For high school football players, the practice field and the weight room are all well and goodâ€"but NikeGridiron.com is the only training destination staffed by their favorite NFL stars. Created by R/GA, the rough-and-tumble site aims to ins

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For high school football players, the practice field and the weight room are all well and goodâ€"but NikeGridiron.com is the only training destination staffed by their favorite NFL stars. Created by R/GA, the rough-and-tumble site aims to inspire the next generation of players by offering digital training tools like instructional videos, position-by-position tips from collegiate coaches and trainers, off-season training schedules and profiles of pro players like Brian Urlacher and Champ Bailey. And to truly catapult these player profiles to the big leagues, R/GA recruited New York-based production company Production 920 and director John Taggart to create short films that explored the pros' hometown roots. "R/GA wanted a documentary style feel for these films, but with higher production values than you normally see for something web-based," says Taggart, who personally directed the Bailey film in which the Denver Broncos cornerback offered a nostalgic tour of his Folkstown, GA stomping grounds. "They needed to be gritty, but also something you could see on broadcast televisio
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About

Credits
Date
Mar 15, 2006
Music:
Bedhead
Production Company:
Production 920
Client:
Executive Producer:
Matt Howell
Producer:
Winston Binch
Associate Producer:
Harshal C. Sisodia
Editor:
Can Misirlioglu
Visuals:
David Hyung
Visuals:
Troy Kooper
Programming:
Nick Coronges
Programming:
Sarah Grant
Interaction Designer:
Matt Walsh
Director/DP:
John Taggart
Director/DP:
Steve Schlueter
Music Producer:
Eli Janney
Agency:
R/GA
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