Creativity

Nike's New Basketball Courts Are Not Only Gorgeous--They're Connected Too

BBH Singapore and Google Partnered on the Project in the Philippines

By Angela Doland. Published on Dec 15, 2017

Editor's Pick

Nike has been doing inspired work in the Philippines. Last year it unveiled "Unlimited Stadium," a high-tech, footprint-shaped running court that took over a city block in Manila. The activation cleaned up at the Cannes Lions International Festival of Creativity.

Now Nike and BBH Singapore have teamed up again in the country, with Google joining in, on connected basketball courts. They call the project Nike Hyper Court. At five courts in Manila, players can access Nike's online training programs without using data on their smartphones, a draw in a country where data costs can be an issue. The tech is powered by Google. Nike says it "eliminates the need for high speed data connectivity and enables ballers to watch YouTube content on the designated courts." The training drills take inspiration from LeBron James, Kevin Durant and Kyrie Irving.

The five courts are striking visually. Each is adorned with a massive-scale portrait by Dallas-based artist Arturo Torres, known for comic-book style drawings of rappers and NBA stars. The five paintings feature James, Durant and Irving, as well as Kobe Bryant and Russell Westbrook.

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About

Credits

Date
Dec 15, 2017
Agency:
BBH Singapore
Client:
Nike

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