Creativity

Nike: Nike ID 2008

Touting its first full redesign of Nikeid.com since its 1999 launch, R/GA has launched a site that now includes performance customization of Nike products, 360 degree and zoom options as well as a design search function.

With t

Published on Sep 10, 2008

Editor's Pick

Touting its first full redesign of Nikeid.com since its 1999 launch, R/GA has launched a site that now includes performance customization of Nike products, 360 degree and zoom options as well as a design search function.

With the new search app, visitors can view other consumers’ designs from around the globe for inspiration. The new imaging options, meanwhile, allow you to see close-up details like stitching, fabrics and form. Along with the footwear customization, which now includes cleat design, one can also use the color spectrum to shape apparel, bags and more.

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About

Credits

Date
Sep 10, 2008
Client:
Agency:
R/GA
Chief Creative Officer:
Nick Law
Executive Creative Director:
Robert Rasmussen
Creative Director:
Natalie Lam
Creative Director:
Jill Nussbaum
Art Director:
Wade Convay
Senior Copywriter:
Phil Latcholia
Senior Visual Designer:
Shinhyun Kang
Senior Visual Designer:
Minki Park
Interaction Design Director:
Tara Greer
Senior Interaction Designer:
Mike Klodginski
Interaction Designer:
Hatti Lim
Executive Technical Director:
Nick Coronges
Technical Project Director:
Patrick Fitzgerald
Senior Flash Developer:
Chuck Genco
Senior Flash Developer:
Ivan Safrin
Senior Flash Developer:
Jin Sung Yoo
Senior Flash Developer:
Michael McLoughlin
Group Director, Production:
Sean Lyons
Executive Producer:
Daniel Jurow
Senior Producer:
Eric Wertanen
Producer:
Talli Pinhasi

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