Nike: Nike ID Real-Time Customized Billboard

Graffiti gets the customization treatment.

Published on

Editor's Pick

Nike ID customization takes to the streets in this Facebook/OOH promotion created out of Naked Communications, Copenhagen. Most liked Nike ID designs crowdsourced from the brand's Facebook fans will be realized in real time by graffiti artists on giant billboards in the center of Copenhagen over a two week period.

The brand's ID customization platform was recently integrated into the Nike Running Facebook pages and announced via a global competition inviting users to design the new Nike Free Run iD.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 29, 2011
Agency:
Naked Communications Copenhagen
Client:
Nike
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age