Nike: Nike ID Real-Time Customized Billboard

Graffiti gets the customization treatment.

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Nike ID customization takes to the streets in this Facebook/OOH promotion created out of Naked Communications, Copenhagen. Most liked Nike ID designs crowdsourced from the brand's Facebook fans will be realized in real time by graffiti artists on giant billboards in the center of Copenhagen over a two week period.

The brand's ID customization platform was recently integrated into the Nike Running Facebook pages and announced via a global competition inviting users to design the new Nike Free Run iD.

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Apr 29, 2011
Naked Communications Copenhagen
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