Creativity

Nike: Nike ID Real-Time Customized Billboard

Graffiti gets the customization treatment.

Published on Apr 29, 2011

Editor's Pick

Nike ID customization takes to the streets in this Facebook/OOH promotion created out of Naked Communications, Copenhagen. Most liked Nike ID designs crowdsourced from the brand's Facebook fans will be realized in real time by graffiti artists on giant billboards in the center of Copenhagen over a two week period.

The brand's ID customization platform was recently integrated into the Nike Running Facebook pages and announced via a global competition inviting users to design the new Nike Free Run iD.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 29, 2011
Agency:
Naked Communications Copenhagen
Client:
Nike

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.