Creativity

Nike: Nike Lab

AKQA has launched its latest Nike Lab effort—a Beijing Games-themed site offering a look at 28 Olympic sports, the Nike-sponsored athletes who will compete and 40 "game-changing technologies" represented by the apparel/footwear br

Published on Jul 22, 2008

Editor's Pick

AKQA has launched its latest Nike Lab effort—a Beijing Games-themed site offering a look at 28 Olympic sports, the Nike-sponsored athletes who will compete and 40 "game-changing technologies" represented by the apparel/footwear brand's product line.

The site's drop-down menu tabs lead to pages focusing on Nike-branded athletes competing in sports from basketball to BMX racing, video interviews with designers behind assorted Nike kicks and info on Nike technologies.

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Credits

Date
Jul 22, 2008
Client:
Agency:
AKQA

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