Creativity

Michael B. Jordan Explores His Newark Roots in This Nike/Vice Documentary

Black and White Film Sees the 'Creed' Star in Introspective Mood

By Alexandra Jardine. Published on Oct 31, 2017

Editor's Pick

Actor Michael B. Jordan explores his roots in Newark, New Jersey in a thoughtful, black and white mini-documentary film from Nike and Vice Sports.

The film, directed by Nina Meredith Horowitz via Vice Brand Studio Productions, sees the "Creed" actor in somewhat introspective and nostalgic mood about his childhood, walking the streets of Newark and looking at the New York skyline. He discusses his desire to go to New York, and how he was influenced by Michael Jordan, as he works out in preparation for different roles; boxing, playing basketball, training in the gym.

Jordan wears the Nike Training Men's Utility Tee performance shirt, but that's about as far as the product placement goes; it's more about his determination and wish to stay grounded, which is a good fit with the Nike brand.

It's the latest in a string of commercial and brand-sponsored appearances for the actor, who has starred in projects including a DirecTV ad, an Apple spot with Kobe Bryant and a PSA for Sankofa in the past 18 months alone, as well as the promo for "Creed" that he directed himself.

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About

Credits

Date
Oct 31, 2017
Client:
Nike
Director:
Nina Meredith Horowitz
Producer:
Mark Infante
Executive Producer:
Will Kiersky
Production Company:
VICE Brand Studio Productions

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