Nike: Paint With Your Feet

The art of running

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It's not enough just to walk, run or dance in shoes these days. First Adidas created shoes that make music as you dance. Now Nike has created a way of making artworks based on runners' tracks.

As part of the launch of its Nike Free Run+2 QS City Pack series, it commissioned design collective YesYesNo to develop software that would create dynamic paintings based on runners' feet. During a two day workshop at Nike headquarters, participants recorded their runs using Nike+ GPS. The custom software was then used to create the artworks, basing the brushstrokes on the speed, consistency and unique style of each runner.

Participants got a high res print of their art to take home, plus a pair of custom-made 'City Pack' shoes featuring their run path.

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About

Credits
Date
Apr 27, 2011
Agency:
YesYesNo
Client:
Nike
Developer:
Theo Watson
Developer:
Emily Gobeille
Developer:
Zachary Lieberman
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