Embrace The Cold And Play Russian, Says Nike

Ahead Of Winter Olympics, Non-Sponsor Brand Jumps On Russian Theme

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With the Winter Olympics in Sochi, Russia, just weeks away, non-sponsor Nike once again takes charge of proceedings with a spot that showcases Russian athletes hard at play in a frozen winter landscape. Created by Wieden & Kennedy Amsterdam with VFX by MPC, "Play Russian" features ice hockey player Alexander Ovechkin, long jumper Darya Klishina, footballer Alexander Kokorin, snowboarder Denis Leontyev, skateboarder Egor Kaldikov and figure skater Adelina Sotnikova. The TV spot, which will run just in Russia but will be promoted globally online, is accompanied by a digital hub where people can capture and share their winter sport moments using the #playrussian hashtag, and a series of events in Russia centered around running, football, snowboarding and ice hockey.

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About

Credits
Date
Dec 03, 2013
Agency:
Wieden + Kennedy Amsterdam
Client:
Nike
Production Company:
Imperial Woodpecker
Director:
Mark Zibert
VFX:
MPC-LA
Agency Producer:
Javier Perroud
Agency Producer:
Ross Plummer
Creative:
Vasco Vicente
Creative:
Evgeny Primachenko
Production Company Producer:
Andrew Travelstead
Editor:
Mark Paiva
VFx Producer:
Gerben Molenaar
VFx Producer:
John Skeffington
VFX Supervisor:
Franck Lambertz
Grade:
MPC-LA
Colorist:
George K
Shoot Supervisor:
Michael Wynd
Shoot Supervisor:
Michael Gregory
Shoot Supervisor:
Rob Walker
VFX Team:
Andrew Roberts
VFX Team:
Eve Chauvet
VFX Team:
Graeme Eglin
VFX Team:
Grant White
VFX Team:
Lise Prud'Homme
VFX Team:
Philip Huis in 't Veld
VFX Team:
Bryon Woofinden
VFX Team:
Piotr Swigut
VFX Team:
Somnath Patra
VFX Team:
Chris Antoniou
VFX Team:
Mikkel H.Okholm
VFX Team:
Emanuele Niri
VFX Team:
Vishal Kaushal
VFX Team:
Sivakumar R. Nikkesh
VFX Team:
Sohee Sohn
VFX Team:
Brad Kumar
VFX Team:
Dileep Kumar

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