Creativity

Exhilarating New Nike Basketball Spot Hits Nothing But Net

It Celebrates the Grit and Spirit of the Game in the Philippines

Published on Sep 26, 2014

Editor's Pick

Basketball is far and away the most popular sport in the Philippines. NBA players are treated to ecstatic receptions when they come to Manila for exhibitions, and this year Nike decided to harness that passion with #playpinoy, a nationwide five-on-five youth tournament that played out over three weekends in August. This 90-second spot was produced to promote #playpinoy, and it's tough to say which aspect of it we like more: the clever, Massive Music-produced cover of "My Way," or the gorgeous visuals produced by Stink.

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About

Credits

Date
Sep 26, 2014
Agency:
BBH Asia Pacific
Client:
Nike
Lead Flame Artist:
Andy Salter
Lead Nuke Artist:
Taran Spear
Colourist:
Aubrey Woodiwiss
Post production/grading facility:
Electric Theatre Collective

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