Creativity

Nike: Pro-Direct Soccer Zone

Explore the world of soccer players.

Published on Mar 26, 2012

Editor's Pick

Nike and soccer retailer Pro Direct created this e-commerce app that includes profiles of Nike-backed soccer players like Cristiano Ronaldo and Wayne Rooney. The profiles include information of what gear they like to wear, as well as news and updates from the players' social networks. The players' favored shoes and other products can be clicked on to find out more. There's even an AR tab that lets you "try on" shoes to see how they would look on.

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About

Credits

Date
Mar 26, 2012
Agency:
R/GA London
Client:
Nike

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