Nike: Put it Where You Want It Tour

Promoting its new T90 Laser football boot, Nike along with agency Nitro has set up some of its top football clientele--Wayne Rooney, Gennaro Gattuso and Florent Malouda included--against a group of Welsh comedic hooligans collectively known

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Promoting its new T90 Laser football boot, Nike along with agency Nitro has set up some of its top football clientele--Wayne Rooney, Gennaro Gattuso and Florent Malouda included--against a group of Welsh comedic hooligans collectively known as Dirty Sanchez. 

While a 60-second TV advert for the campaign, dubbed the "Put it where you want it tour", has now unspooled on the telly, the T90 effort is rooted in four viral web films that have been streaming on the Nike Football site and have been rapidly disseminated across various online video channels. 

Based on the concept of the Dirty Sanchez gang venturing on a quest to find the planet's most accurate footballer, Nike's T90 videos feature a series of nifty methods in which major players like Rooney showcase their accuracy, i.e. marking coordinates on a camera lens and then hitting the target. 

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Aug 24, 2007
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Nitro
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