Creativity

Nike: Red All Over

Nike turns to Twitter for a new soccer motto.

Published on Mar 29, 2011

Editor's Pick

Nike recently turned to fans on Twitter to find the motto that was featured on the U.S. Men's National Soccer Team jerseys during an exhibition match between the U.S. and Argentina at the Meadowlands in New Jersey on March 26.

Earlier this month, Nike asked fans to submit their ideas over a five-day period on Twitter with the hashtag #redallover. Nike received more than 1000 submissions each day, and "Indivisible" emerged as the winner.

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About

Credits

Date
Mar 29, 2011
Client:
Nike

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