Nike: Rick Ross

Boom goes the Nike campaign

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Heading into prime sports season, Nike and W+K launch a new multi-sport brand campaign around the theme, "Boom."

A range of name athletes and coaches, including Adrian Peterson, Robinson Cano, Serena Williams, Manny Pacquiao, Bo Jackson and Nick Saban—appear in a series of 15-second spots along with high school football and volleyball athletes and celebrities.

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About

Credits
Date
Sep 27, 2010
Agency:
Wieden + Kennedy Portland
Client:
Nike
Creative Director:
Ryan O'Rourke
Creative Director:
Alberto Ponte
Copywriter:
Karl Lieberman
Art Director:
James Moslander
Producer:
Jen Dennis
Account Team:
Ryan Johnson
Account Team:
Rob Archibald
Account Team:
Jason White
Account Team:
Courtney Nelson
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Production Company:
Smuggler
Director:
Brian Beletic
Executive Producer:
Lisa Rich
Executive Producer:
Patrick Milling Smith
Executive Producer:
Brian Carmody
Line Producer:
Leanne Amos
Line Producer:
Paula Cohen
Line Producer:
Cory Berg
Director of Photography:
Linus Sandgren
Director of Photography:
Igor Jadu Lillo
Editorial Company:
Rock Paper Scissors
Editor:
Angus Wall
Editor:
David Brodie
Post Producer:
Mike Goble
Post Executive Producer:
Linda Carlson
Post Executive Producer:
Cassie Hulen
VFX Company:
The Mill
VFX Supervisor:
Aaron Grove
VFX Supervisor:
Kathy Siegal
VFX Supervisor:
Arielle Davis
Flame Artist:
Giles Cheetham
VFX Producer:
Lee Pavey
Music and Sound Design Company:
Squeak E. Clean
Composer:
Brent Nichols
Sound Designer:
Brian Emrich
Exec Producer:
Zack Sinick
Mix Company:
Eleven
Mixer:
Jeff Payne
Executive Producer:
DJ Fox-Engstrom

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