Creativity

Roger Federer Owns the Grass in Nike's Ad Memorializing His Record-Breaking Wimbledon Title

Pro Becomes First Male Player to Win Tournament Eight Times

By Ann-Christine Diaz. Published on Jul 17, 2017

Editor's Pick

Roger Federer became the first male tennis player to win eight Wimbledon singles titles yesterday, so Nike decided to memorialize his record in an energetic new spot.

As we see quick shots of Federer getting ready to play and slamming the ball down, the spot boldly reads, "If you are not here to cut the grass, get off my lawn" -- because it's clear who owns the Wimbeldon court now.

The ad then flashes the number 8, which then seamlessly segues to become the "g" in Federer's first name. Wieden & Kennedy Portland was behind the spot.

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About

Credits

Date
Jul 17, 2017
Client:
Nike
Global Creative Director:
Alberto Ponte
Global Creative Director:
Ryan O'Rourke
Copywriter:
Jeff Salomonsson
Art Director:
Lee Jennings
Integrated Production Director:
Matt Hunnicutt
Integrated Producer:
Emily Knight
Creative Management:
Annie Quach
Studio Designer:
Randall Garcia
Retoucher:
Kyle Pero
Motion Production:
Jeff Ackley
Design:
Jeff Ackley
Strategic Planning:
Andy Lindblade
Strategic Planning:
Nathan Goldberg
Strategic Planning:
Barrie Wilhelmi
Media Planning:
Danny Sheniak
Media Planning:
Emily Dalton
Media Planning:
Stephanie Campbell
Account Team:
Chris Willingham
Account Team:
Alyssa Ramsey
Account Team:
Anna Boteva
Account Team:
Carly Williamson
Senior Business Affairs Manager:
Alicia Willett
Broadcast Traffic:
Andrea Sierra
Broadcast Traffic:
Tim Bell
Editorial Company:
Joint
Editor:
JB Jacobs
Editor:
Eric Hill
Assistant Editor:
Kristy Faris
Post Producer:
Catherine Liu
Executive Post Producer:
Leslie Carthy
VFX Company:
Joint
Lead Flame:
David Jahns
2D Artist:
Leif Peterson
2D Artist:
Noah Poole
2D Artist:
Robert Murdock
EP VFX:
Alex Thiesen
Mix Company:
Joint
Audio Mixer:
Guy Baker
Audio Assistant:
Natalie Huizenga
Audio Producer:
Jen Milano

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