Creativity

Nike: Route Finder

London runners have reason to rejoice, now that they can map out their ideal running routes through the British capital courtesy of Nike's RouteFinder. Created by the London office of AKQA, the groundbreaking new application fuses the popular

Published on Mar 01, 2006

Editor's Pick

London runners have reason to rejoice, now that they can map out their ideal running routes through the British capital courtesy of Nike's RouteFinder. Created by the London office of AKQA, the groundbreaking new application fuses the popular interface of the Run London website with Google Maps to allow runners to create a personalized route, measure the distance, and share the route with an entire community of fellow on-the-move Londoners—all without having to get off your arse. "The idea is for RouteFinder to play a critical role in helping individuals succeed in achieving their running goals," says AKQA creative development planner Simon Jefferson. "It's an excellent example of a brand using technology to tap into the natural community its consumers form. Overall, online social networking is proving to be a vital component of any internet strategy."

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About

Credits

Date
Mar 01, 2006
Client:
Run London
Creative Director:
Duan Evans
Senior Copywriter:
Nick Bailey
Technical Manager:
Matthew Elwin
Software Engineer:
Stephen Smith
Software Engineer:
Jeremy Brewster
Technical Architect:
Tim Noll
Project Manager:
Matthew Lodder
Account Executive:
Simon Jefferson
Agency:
AKQA London

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