Nike: Run Together

Run around Japan in one day.

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Nike is inviting everyone to join in a run around the entire country of Japan on March 11th, using Nike+, to fundraise for those affected by last year's earthquake and Tsunami. The Run Together campaign is backed by a campaign through Wieden & Kennedy Tokyo, which includes a website, outdoor billboards and print work. The aim is for combined participants to run total of 32,000km, the outer perimeter of whole Japan in one day. For every 1km logged on Nike+, Nike will donate 500 yen to disaster reconstruction efforts through the Architecture for Humanity, a US nonprofit.

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About

Credits
Date
Feb 28, 2012
Agency:
Wieden + Kennedy Tokyo
CD:
Caleb Jensen
Client:
Nike
AD:
Ikuo Toyama
Designer:
Shuhei Aoyama
Agency Digital Producer:
Masaki Endo
ECD:
Tota Hasegawa
Technical Director:
Toru Terashima
Project Manager:
Reiko Kawaguchi
Art Director/Designer:
Masanori Sakamoto
Interactive Director:
Ken Murayama
Creative Director:
Caleb Jensen
Art Director:
Ikuo Toyama
Art Buyer/Agency Producer:
Hiromi Shibuya
Photographer:
DYSK
Photographer:
Takeshi Hashimoto
Production:
Jaid Production
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