Nike Running Japan: Run Like Me

Like him, and he'll go further.

Published on

Editor's Pick

Is this guy crazy or brilliant? Nike is working with eccentric Tokyo marathon runner Joseph Tame on an app that extends his running time according to Facebook likes, as he runs through the city drawing a picture via GPS. As JapanTrends reports, Tame "runs and tweets the Tokyo Marathon every year covered in iPhones, iPads, various measuring tools, MacBooks, diesel generators, solar panels," etc. (When he's not running marathons and inventing things Tame is a freelance digital media producer). The app, Run Like Me, will ask him to run 100m longer for every 'Like' he gets.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jul 12, 2012
Nike Running Japan
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age