Creativity

Nike Running: Some Time Together

Keep up.

Published on Oct 21, 2011

Editor's Pick

A web film from Nike Running and Wieden + Kennedy debuts a girl who just cannot stop running, much to the despair of her boyfriend and the worry of her mom and dad. But hamstring and knee troubles are never a problem, because she's wearing Nike's Lunarglide + 3 Shields shoes. A collaboration between W+K Portland and Sao Paolo, this film and follow up episodes featuring the boyfriend, grandparents, the dog and girlfriends will air on Nike's digital and social channels.

The campaign will also amplify the "Never Stop Running" idea, challenging runners to go out and create conversation around running in their communities. Nike will present running "challenges" via its Facebookpage.

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About

Credits

Date
Oct 21, 2011
Agency:
Wieden + Kennedy Portland
Client:
Nike Running
Creative Director:
Alberto Ponte
Creative Director:
Ryan O'Rourke
Copywriter:
Dylan Lee
Copywriter:
Icaro Doria
Art Director:
Guillermo Vega
Producer:
Felicia Glover
Producer:
Endy Hedman
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Project Manager:
Krissy Brunsman
Production Company:
Park Pictures
Director:
Glue Society
Line Producer:
Michelle Currider
Editorial Company:
Joint
Editor:
Kyle Valenta
Post Producer:
Shelli Jury
Post Executive Producer:
Patty Brebner
VFX Company:
A52
VFX Supervisor:
Megan Meloth
Flame Artist:
Paul Yacono
Titles/Graphics:
W+K Studio
Music Company:
Nelson Riddle
Song:
Lolita Ya-Ya
Mix Company:
Eleven
Mixer:
Jeff Payne
Producer:
Caroline O'Sullivan

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