Nike: Rush Hour - Gone Running

As part of its latest apparel launch, Nike has created an interactive campaign that highlights girl power while encouraging physical fitness.

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As part of its latest apparel launch, Nike has created an interactive campaign that highlights girl power while encouraging physical fitness.

The website for Nike's female footwear campaign features a 'Gone Running' sign with real-time clock attached, with the block letters in the copy boasting that "someone who is busier than you is running right now."

CORRECTION: R/GA is responsible for construction of the website and the interactive clock in this campaign. Wieden + Kennedy, Portland, originally credited for the entire execution, contributed the online advertising including web films, desktops and banner ads. 

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About

Credits
Date
Sep 04, 2007
Client:
Agency:
R/GA
Associate Creative Director:
Pablo Marques
Associate Creative Director:
Michael Spiegel
Art Director:
Mariana Bukvic
Art Director:
Pelun Chen
Senior Designer:
Virgilio Santos
Copywriter:
Tina Morgan
Technical Director:
Martin Legowiecki
Flash Programmer:
Colin Nelson
Flash Programmer:
Geoff Roth
Production:
Carol Jinhi Park
Interaction Design:
Junu Yang
Interaction Design:
Fura Johannesdottir
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