Creativity

Nike Revisits 'Animal House' to Celebrate Oregon Ducks Fans

Fun Film Pays Homage to Brand, and Agency's, Local Team

By Alexandra Jardine. Published on Sep 14, 2015

Editor's Pick

If you're an Oregon Ducks fan, you'll know that before the fourth quarter of every home game, the "Shout" scene from "Animal House" plays on the jumbotron. This tradition was born from the fact that the iconic frat-house movie "Animal House" was filmed on the University of Oregon campus.

This fun spot, created by Nike and W&K Portland in homage to their local team, recreates that scene from the film -- but with ex-Oregon athletes playing the part of the toga party-goers. Marcus Mariota takes the infamous John Belushi role, and the band Otis Day and the Knights even reprises "Shout" from the original.

David Gordon Green of Chelsea Pictures directed the five-minute film, which ran during Saturday's game between the Ducks and the Michigan State Spartans. It'll appeal to connoisseurs of the movie even if you don't know who the athletes are -- and it's a great way for Nike (and indeed W&K) to bond with its local fans.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 14, 2015
Agency:
Wieden + Kennedy Portland
Client:
Nike
Creative Director:
Chris Groom
Creative Director:
Stuart Brown
Copywriter:
Brock Kirby
Art Director:
Derrick Ho
Broadcast Producer:
Jeff Selis
Executive Producer (Nike):
Matt Hunnicutt
Agency Head of Broadcast Production:
Ben Grylewicz
Interactive Strategy:
Reid Schilperoort
Strategic Planning:
Brandon Thorton
Media/Comms Planning:
Reme DeBisschop
Media/Comms Planning:
Brian Goldstein
Account Team:
Karelle Dixon
Account Team:
Jordan Muse
Account Team:
Corey Woodson
Account Team:
Tobin Kittoe
Business Affairs:
Dusty Slowik
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Joe Staples
Production Company:
Chelsea
Director:
David Gordon Green
Executive Producer:
Allison Amon
Line Producer:
Shanah Blevins
Director of Photography:
Eric Tremi
Editorial Company:
Joint
Editor:
Sam Selis
Editor:
Matt Hilber
Post Producer:
Leslie Carthy
Post Producer:
Carly Lagoda
Post Executive Producer:
Patty Brebner
Song:
"Shout"
Composer:
The Isley Brothers
Performer:
Otis Day & The Knights
Mix Company:
Joint
Mixer:
Noah Woodburn

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.