Nike Revisits 'Animal House' to Celebrate Oregon Ducks Fans

Fun Film Pays Homage to Brand, and Agency's, Local Team

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If you're an Oregon Ducks fan, you'll know that before the fourth quarter of every home game, the "Shout" scene from "Animal House" plays on the jumbotron. This tradition was born from the fact that the iconic frat-house movie "Animal House" was filmed on the University of Oregon campus.

This fun spot, created by Nike and W&K Portland in homage to their local team, recreates that scene from the film -- but with ex-Oregon athletes playing the part of the toga party-goers. Marcus Mariota takes the infamous John Belushi role, and the band Otis Day and the Knights even reprises "Shout" from the original.

David Gordon Green of Chelsea Pictures directed the five-minute film, which ran during Saturday's game between the Ducks and the Michigan State Spartans. It'll appeal to connoisseurs of the movie even if you don't know who the athletes are -- and it's a great way for Nike (and indeed W&K) to bond with its local fans.

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Sep 14, 2015
Wieden + Kennedy Portland
Creative Director:
Chris Groom
Creative Director:
Stuart Brown
Brock Kirby
Art Director:
Derrick Ho
Broadcast Producer:
Jeff Selis
Executive Producer (Nike):
Matt Hunnicutt
Agency Head of Broadcast Production:
Ben Grylewicz
Interactive Strategy:
Reid Schilperoort
Strategic Planning:
Brandon Thorton
Media/Comms Planning:
Reme DeBisschop
Media/Comms Planning:
Brian Goldstein
Account Team:
Karelle Dixon
Account Team:
Jordan Muse
Account Team:
Corey Woodson
Account Team:
Tobin Kittoe
Business Affairs:
Dusty Slowik
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Joe Staples
Production Company:
David Gordon Green
Executive Producer:
Allison Amon
Line Producer:
Shanah Blevins
Director of Photography:
Eric Tremi
Editorial Company:
Sam Selis
Matt Hilber
Post Producer:
Leslie Carthy
Post Producer:
Carly Lagoda
Post Executive Producer:
Patty Brebner
The Isley Brothers
Otis Day & The Knights
Mix Company:
Noah Woodburn

See more credits

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