Creativity

All the World's a Skatepark in This Stylish Nike Video

Pro Skater Stefan Janoski Stars in Film Promoting Hyperfeel Shoe

By Alexandra Jardine. Published on Jul 01, 2016

Editor's Pick

In this film for Nike Skateboarding, viewers see the world through the eyes of pro skateboarder Stefan Janoski -- and in his world, everything's a potential skate space.

Stylishly directed by Hoffman Bros, the three-minute short opens with shots of Janoski's (real-life) personal possessions -- the skater is well-known as a collector. It then shows him driving through town (filming was done in Austin, Texas) and visualizing every set of steps, railing or flat piece of concrete as a potential skate park. Finally he finds the perfect spot, and together with fellow riders Sean Malto and Karsten Kleppan, he sets about creating one all of his own.

Promoting Nike SB's Stefan Janoski Hyperfeel shoe, the film will run online and on TV during the Street League Skateboarding Nike SB World Tour this weeked.

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About

Credits

Date
Jul 01, 2016
Client:
Nike Skateboarding
Directors:
Hoffman Bros.
Production company:
Hoffman Bros.
Senior Director, Global Brand Communications:
Ean Lensch
Global Brand Manager:
Kelly Bird
Global Consumer Brand PR Manager:
Steven Strand
Creative Director:
Steven Strand
Director of Photography:
David Wilson
Executive Producer:
John Beveridge
Producer:
Rob Sexton
Art Director:
George Selestino
Hair Stylist:
Jessica Lindsay
Editor:
Mark Hoffman
Visual Effects Company:
Mode Adjust
Telecine:
Company 3
Colorist:
Tom Poole
Sound Design:
Digital One
Song and Lyrics:
Mickey Newbury
Performed by:
Kenny Rogers

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