A Football Game Turns Into an Awesomely Awkward Disco Party in This Nike Ad

Spot Out of W+K Portland Stars Seattle Seahawks Quarterback Russell Wilson, Who Has a Secret Weapon: the Nike Alpha Menace Elite Cleat

By Simon Dumenco. Published on Jun 05, 2017

Editor's Pick

In the faceoff betwen the Seattle Seahawks and the San Francisco 49ers shown in this new Nike ad out of W+K Portland, one player -- Seahawks quarterback Russell Wilson -- has a secret weapon: the Nike Alpha Menace Elite football cleat. Wilson's got a powerful grip on the gridiron while his opponents are pathetically slipping and sliding around like they're on roller skates or something.

Actually, make that literally on roller skates. To the strains of Vaughan Mason & Crew's "Bounce, Rock, Skate, Roll," the game suddenly transforms into an awesomely awkward roller disco party, with assorted 49ers haplessly tumbling past the triumphant Wilson.

The spot was directed by Hiro Murai of Doomsday Entertainment. Wilson gets a "Lead Footwear Designer" credit on the cleat itself.

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Jun 05, 2017
Wieden & Kennedy
Creative Director:
Ryan O'Rourke
Creative Director:
Alberto Ponte
Creative Director:
Dan Viens
Kevin Steele
Art Director:
Brandon Viney
Executive Producer:
Matt Hunnicutt
Deb Drumm
Associate Producer:
Amy Berriochoa
Account Team:
Alyssa Ramsey
Account Team:
Erik Wade
Account Team:
Tobin Kittoe
Strategic Planning:
Nathan Goldberg
Strategic Planning:
Reid Schilperoort
Media/Comms Planning:
Reme DeBisschop
Media/Comms Planning:
Ryan Craven
Media/Comms Planning:
Justin Bradley
Business Affairs:
Anna Beth Nagel
Creative Management:
Shannon Hutchinson
Creative Management:
Leticia Barajas
Studio Design:
Denny Robles
Studio Design:
Michael Rosenau
Studio Design:
Seth Shelman
Production company:
Doomsday Entertainment
Hiro Murai
Executive Producer:
Danielle Hinde
Line Producer:
Saul Germaine
Director of Photography:
Larkin Seiple
Editorial Company:
Rock Paper Scissors
Angus Wall
Assistant Editor:
Lauren Dellara
Post Producer:
Amanda Ornelas
Post Executive Producer:
Rana Martin
Editorial Company:
Ricky Gausis
Executive Producer:
Meghan Lang
Reebcca Boorsma
Associate Producer:
Elyse Robinson
VFX Company:
VFX Supervisor:
Andy Barrios
Head of 2D:
Pat Murphy
VFX Producer:
Michael Steinmann
Executive Producer:
Patrick Nugent
Music & Sound Company:
Lime Studios
Sound Designer:
Michael Anastasi
Assistant Sound Designer:
Kai Paquin
Bounce, Rock, Skate, Roll
Vaughan Mason and Crew
Executive Producer:
Susie Boyajan
Mix Company:
Lime Studios
Rohan Young
Audio Assistant:
Ben Tomastik

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